No longer only for large corporations with matching budgets, web metrics and analytics are a vital tool for determining website effectiveness.  By utilizing metrics, you can capture valuable information such as:

• Did the viewer enter your site via a search engine (and which one)?
• Key words used to find your site
• Links bringing viewers from other sites
• Navigation patterns
• Time spent on each page
• Page the viewer exits from
• Many other uses

Why is this useful?

All business managers know that the more you know about your customers, the more effective a salesperson you will be.  Metrics can provide you with a wealth of information and the uses are almost limitless.  Here are a few examples:

• Suppose you are responsible for sales from your website and the figures are not as impressive as you would like.  You might be tempted to totally redevelop your website.  Using metrics and market research, you may discover that it is a simple matter of your shipping costs being too high or your product descriptions not being in enough detail…simple items to correct instead of a costly website overhaul.

• Metric reports establish that viewers are “clicking off” on one particular page.  Technological evaluation determines the graphics on that page are too large for viewers with slower dial-up connections to download quickly.  Frustrated and tired of waiting, they move on to another website.

• Emails or e-newsletters can contain a link to a specific website page.  By evaluating “click-throughs,” you can determine the effectiveness of the campaign.

As you can see, the uses of metrics in your marketing efforts are limitless!

MJ Innovative Solutions can help you determine which metrics you need to measure, provide a metric solution, help you interpret the results, and construct a revised marketing plan that leverages future opportunities…all leading to a cost-effective way to supercharge your marketing efforts!